Want More Sales? Do This

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You craft the perfect email. It’s engaging, valuable, maybe even entertaining. You hit send, confident it’ll drive results.

And then…crickets.

No clicks. No replies. No sales.

What went wrong?

Chances are, you forgot the most important part: actually asking for the sale.

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The Most Basic Sales Advice (That Most People Ignore)

This might be the most basic sales advice you've ever heard… but you’d be shocked at how often it’s the reason for low or even zero sales.

People can’t buy from you if you’re not selling.

Sounds obvious, right? Yet, so many businesses send emails packed with value, great storytelling, and even urgency… but forget to ask for the sale.

• They hint at an offer but never link to it.

• They build excitement and then… nothing.

• They assume readers will just know what to do next.

Big mistake.

The Fix? Make the Ask.

Your emails should have a clear, direct CTA—even if it’s just a simple:
👉 "Click here to get started"
👉 "Grab your spot before doors close"
👉 "Reply and tell me if you're in"

But here’s something even more important: Ask more than once.

Most people need multiple touchpoints before taking action. If you only ask once, they might forget, get distracted, or hesitate.

Instead, reinforce the CTA throughout the email:

• Mention it early for those who are ready to buy now.

• Bring it up again in the middle to keep them engaged.

• End with a final, clear ask so they don’t miss it.

What Happens When You Don’t Ask?

When you don’t explicitly ask for the sale, your readers might:

• Assume the offer isn’t urgent.

• Get confused about what to do next.

• Be interested but never take action.

You can write the most compelling email in the world, but if there’s no clear next step, most people won’t take one.

And here’s the real kicker: People actually want to be sold to.

They subscribed to your emails because they’re interested in what you offer. They want solutions. They want help. And if your product or service is the right fit, they’ll appreciate the clarity of a direct ask.

The 3-Point CTA Strategy

To maximize conversions, structure your emails like this:

1. Soft Ask (Early On) – Introduce the offer casually, for those who are ready to act immediately.
2. Core CTA (Middle) – After explaining the value, insert a strong, clear CTA.
3. Final Push (End) – Reinforce the urgency and ask again with a closing statement.

For example:

• "If you want [desired outcome], click here now."

• "Don't wait—this offer won’t last forever. Grab your spot today."

• "Hit reply and let me know if you're interested!"

Yes, there are times when removing a CTA can spark curiosity and boost engagement… but if you never ask for the sale, you’re leaving money on the table.

Your Next Step

So here’s the challenge: Look at your last three emails. Did you actually ask for the sale? And did you ask enough times? If not, it’s time to fix that.

Need help crafting the perfect sales email? Reply and let’s talk.