Use This 3-Step Formula to Get Sales Every Time You Send an Email

What if you could make sales every time you sent an email?

No ad spend. No fancy funnel. No algorithm playing favorites.

Just one email. Sent with purpose.
And boom, clicks, replies, and conversions start rolling in.

This isn’t about sending more emails.
It’s about using the right formula, one that consistently moves people from curiosity to conversion.

We call it the Triple Sell Framework.

It’s simple, but powerful:

When all three are working, your email becomes more than just a message.
It becomes a sales engine.

Let’s break it down.

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Step 1: Selling the Open

Function: The Subject Line

Your subject line isn’t decoration. It’s a direct-response headline.
Its one job? Earn the open.

Every inbox is noisy. People scroll without thinking.
If your subject line doesn’t immediately catch their eye or trigger a reaction, your message dies before it lives.

So how do you make it stand out?

By tapping into three proven drivers:

• Urgency – Why does this matter right now?

• Relevance – Why should this person care?

• Curiosity – What’s inside that they have to see?

Let’s be clear: you don’t need to reveal everything.
In fact, great subject lines hold back just enough to create tension.

Examples That Sell the Open:

• “You’re running out of time…”

• “The one mistake costing you thousands…”

• “Can I be honest with you?”

• “This changes everything…”

• “The hidden lever most businesses ignore…”

These lines work because they create an itch.
And the only way to scratch it is to click.

A subject line isn’t there to explain. It’s there to interrupt.

Step 2: Selling the Promise

Function: The Email Copy

The subject line got them to open.
Now the body has to get them to stay.

The moment your email is opened, a clock starts ticking.
Every line has to earn the next one.

And what keeps people reading?
A promise worth sticking around for.

Here’s how to deliver it:

1. Start with their pain, frustration, or desire
   Call it out. Make it personal. Show that you get it.

2. Paint a picture of what’s possible
   What does life look like after they solve this problem or grab this opportunity?

3. Build momentum, not walls
   No long intros. No fluff. Use short sentences.
   Use rhythm. Keep it moving.

4. Support with proof, insight, or a shift in perspective
   Don’t just make claims, back them with a quick stat, story, or truth bomb.

Example Opening Line That Sells the Promise:

It pulls the reader forward. It speaks to the goal.
Now they want to know how.

Think of your copy like a slippery slide, one they can’t stop riding until they hit the call to action at the bottom.

And remember: don’t over-explain.
Tease. Deliver value. But leave something unsaid.

That’s where the CTA comes in.

Step 3: Selling the Click

Function: The Call to Action (CTA)

This is where many emails collapse.

You built anticipation. You created desire.
And then you blew it with “click here” or “learn more.”

Your CTA isn’t a formality. It’s a conversion point.
It’s where you take all that built-up momentum and channel it into action.

So how do you make your CTA hit hard?

1. Clarify the benefit – What happens when they click?

2. Create urgency – Why now?

3. Leverage FOMO – What do they lose if they don’t?

Examples That Sell the Click:

• “Grab your free trial, before this closes at midnight.”

• “See the email that pulled in $2,300 in 30 minutes.”

• “Unlock the 3-step formula now, before your next send.”

• “Steal this high-converting subject line playbook.”

You’re not just inviting them to click.
You’re giving them a reason to act now.

Don’t be passive. Be clear, confident, and directive.

Why This Formula Works

Let’s be honest, most emails get ignored because they don’t guide the reader anywhere.

They ramble. They over-teach. Or they sound like updates, not offers.

The Triple Sell Formula fixes that by breaking your message into three bite-sized, high-impact jobs:

1. Subject Line = Attention

2. Body Copy = Interest + Desire

3. CTA = Action

Each part plays a role. Each part earns the next.

When done right, your email becomes more than content, it becomes a cashflow lever.

Your Next Move

Want to improve your next email instantly?

Use this checklist:

✅ Does your subject line stop the scroll with urgency, relevance, or curiosity?
✅ Does your body copy build on the promise, not wander from it?
✅ Does your CTA make the next step irresistible?

Find the weak link, fix it, and test again.

Because sending more emails won’t fix a broken message.
But sending the right one? That changes everything.

Cheers
The InBoXer Team