This kills 93% of email campaigns

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They’ll never tell you this
But open rates are where most businesses lose the sale.
Before the click.
Before the conversion.
Before your story ever gets heard.

Because if your email gets ignored…
Nothing else matters.

Lets break it down

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Why Your Emails Are Being Ignored (And How to Fix It)

You've got the offer.
You've written the copy.
You’ve hit send.

And then...
Silence.

Here’s the painful truth:
If they don’t open your email, you don’t exist.

So let’s stop pretending this is a minor issue.
Low open rates are campaign killers. Silent assassins.
But they’re also 100% fixable, if you know what to look for.

The 4 Key Factors That Determine If You Get Opened

1. Sender Name

Do they recognize you?

You’re showing up in their inbox like a stranger at the door.

✅ Use a personal name + brand. Example:
“Tina at BodyGlow” > “BodyGlow Campaigns”

✅ Be consistent. Every switch costs you familiarity.

✅ If you are the brand, lean into it.

Memory-trigger bonus: When they’ve opened your emails before and found value? They’ll open again.

2. Subject Line

Get the click. Not a trophy.

Your job is not to be clever.
Your job is to get opened. Period.

Most subject lines fail because they try to be cute, polished, or “on-brand.”
What they need is: emotion, urgency, or curiosity.

Examples that pull:

• “You still have time, but not much”

• “This email is worth $197”

• “The mistake I kept making (until last Tuesday)”

• “Open this before 10 AM or miss out”

What to avoid:

• “Weekly Newsletter – May 2025”
  (Translation: I’m boring and irrelevant)

3. Preview Text

The most underused weapon in your arsenal

You get a second shot at attention. Most marketers blow it.

Bad preview text:

Strong preview text partners with your subject line to tease the story:

📩 Subject: “Still struggling to get sales?”
👉 Preview: “You're probably making one of these 3 email mistakes.”

📩 Subject: “I almost quit last week.”
👉 Preview: “What happened next changed everything…”

Pro tip: Use nested loops here, create a question they have to open to answer.

4. Trust & Timing

Inbox space is earned

If readers trust that your emails are worth their time, they’ll keep opening.
If not? You’re spam. Even if you’re not.

How to build trust:

• Deliver consistent value (not just promos)

• Show up on time (same day, same time)

• Don’t ghost your list for 3 months and expect engagement

Hot open rate windows:

• Tuesday–Thursday, 8–10 AM

• Evenings around 7–9 PM

Test. Analyze. Adjust.

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The Wrap-Up

Every unopened email is a missed opportunity.
A lost sale.
A dead lead.

The Real Reason They Aren’t Clicking “Open”

People are distracted. Drowning in noise.
But they still open the right emails.

So if you’re not getting opened, the solution isn’t more emails.
It’s better reasons to open.

👉 Be familiar
👉 Be relevant
👉 Be trustworthy
👉 Be intriguing

You got this. Let’s do it

Cheers
The InBoXer Team