This Big Marketing Lie is Costing You Sales

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You’ve been lied to.

A lie that’s quietly draining your revenue, killing your engagement, and making your email list weaker by the day.

It goes like this:

"Don’t email too often, or you’ll annoy people and they’ll unsubscribe."

Sounds reasonable, right?

After all, nobody wants to be the obnoxious marketer stuffing inboxes with endless promotions.

But here’s what they never tell you:

The best email marketers, the ones making six and seven figures, email daily.

Some email twice a day. And their lists aren’t shrinking… they’re growing.

Why? Because sending more emails doesn’t just increase revenue, it also improves engagement, builds trust, and filters out weak leads.

Let’s break it down.

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Your Fear of Unsubscribes Is Keeping You Broke

The #1 reason people don’t email enough? They’re scared of unsubscribes.

But here’s the real question: who’s actually unsubscribing when you send more?

• People who were never going to buy from you.

• People who don’t actually engage with your content.

• People who signed up by accident, grabbed a freebie, and bounced.

Is losing these people really a bad thing? Absolutely not.

Your list is only as strong as the people who actually open, click, and buy.

More emails = faster filtering.

Unsubscribes aren’t a failure. They’re a win.

More Emails = More Opportunities to Sell (And Stay Top-of-Mind)

Most people don’t buy on the first email they receive.

In fact, many won’t even buy after the second or third.

But when they consistently hear from you? When they see your name in their inbox multiple times a week (or even daily)?

That’s when they start paying attention.

That’s when they recognize your authority.

That’s when they buy.

Your subscribers are constantly distracted—by other emails, social media, and life in general.

If you only email once a week (or worse, once a month), you’re giving them plenty of time to forget about you.

More emails don’t mean more annoyance. They mean more chances for the right people to take action.

Why Daily Emails Work (And Who Should Use Them)

Most marketers are terrified of daily emails. They think:

"Won’t people hate me?"
"Won’t my list shrink?"
"How will I come up with that much content?"

But here’s the reality:

🔥 People who love your content want more of it.
🔥 People who don’t care will leave (which is a good thing).
🔥 Daily emails build momentum and urgency.

Think about some of the biggest names in marketing: Ben Settle, Alex Hormozi, and Dan Kennedy. They email every single day.

And their audiences love them for it.

What Do You Even Say in a Daily Email?

The 2nd biggest objection I hear: "I don’t have enough to write about!"

But You DO!

Here’s a simple framework for daily emails:

• Tell a story (personal, industry-related, or customer experience).

• Teach a lesson (quick insights, strategies, or mistakes to avoid).

• Make an offer (link to your product/service).

That’s it.

No need to overcomplicate it. Your emails don’t have to be long—they just have to be consistent.

Your Challenge: Send More Emails This Week

Here’s what I want you to do:

📌 If you email once a week, try 3X per week.
📌 If you email 3X per week, go daily.
📌 If you already email daily, test two emails per day during a launch.

Watch what happens.

Your best leads will become even more engaged.
Your revenue will increase.
And unsubscribes? You’ll stop caring, because your list will be full of real buyers.

Stop Playing Small

Most marketers play defense.

They focus on not losing subscribers instead of maximizing sales.

But the winners? They email relentlessly.

The only question left: Are you ready to stop playing small?

Hit send.

You’ll thank me later.

Cheers
The InBoXer Team