• InBoXer
  • Posts
  • The Undeniable Email Advantage

The Undeniable Email Advantage

Why Most Emails Fail and How to Make Yours Impossible to Ignore

In partnership with

Let’s get something straight: most people are sending emails that don’t stand a chance.

They’re polished. Pretty. Professionally designed.
But completely ineffective.

Why?

Because they’re doing email like it’s 2012.
They treat it like a mini website, with graphics, multiple CTAs, and a whole buffet of links...

...instead of what it actually is:

👉 A one-on-one conversation delivered at scale.

Here’s the truth nobody tells you:
The inbox isn’t for brands. It’s for people.

And once you learn to write like a person, not a pitch deck, your results change fast.
Open rates jump. Engagement explodes. Sales become a daily thing.

Let’s break down the real cheat code to making email your most profitable channel, without the guesswork.

Sponsored

Hire Ava, the Industry-Leading AI BDR

Your BDR team is wasting time on things AI can automate. Our AI BDR Ava automates your entire outbound demand generation so you can get leads delivered to your inbox on autopilot.

She operates within the Artisan platform, which consolidates every tool you need for outbound:

  • 300M+ High-Quality B2B Prospects, including E-Commerce and Local Business Leads

  • Automated Lead Enrichment With 10+ Data Sources

  • Full Email Deliverability Management

  • Multi-Channel Outreach Across Email & LinkedIn

  • Human-Level Personalization

1. Don’t Inform, Tease

Netflix doesn’t show you the ending of the episode in the first five minutes.
So why are you revealing everything in your subject line?

If you want opens, you need to earn them.
Use curiosity. Create tension. Leave gaps their brain needs to close.

Try this:

Subject: “I was wrong about email marketing…”

Or even:

“There’s one thing killing your open rates, and nobody’s talking about it.”

Once inside, layer in more intrigue.

“Most emails land in spam because of this. And it has nothing to do with your copy, your design, or your sender reputation…”

See what just happened?

You hooked them. Now they have to keep reading.

  • Use open loops.

  • Use story.

  • Use curiosity like a chemical you drip into their coffee.

The more they want to know, the longer they stay.
The longer they stay, the more they buy.

2. One Email. One Goal. Period.

This is where 90% of emails go sideways.

“Check out our blog.”
“Buy this.”
“Follow us.”
“Oh, and reply!”

Confusion kills action. Every. Single. Time.

🧱 One email = One action.

Want clicks? Build everything around the link.
Want replies? Strip away distractions and make the ask personal.
Want purchases? Every sentence should lead to the “Buy Now” button.

It’s not about being persuasive, it’s about removing friction.

3. Send. More. Often.

Scared of being annoying?

Here’s the truth: people ignore boring, not frequent.

The problem isn’t that you’re emailing too much.
It’s that you only show up when you want something.

Instead, give value. Show up with purpose.
Let them look forward to seeing your name in the inbox.

How?

  • Share a behind-the-scenes story

  • Teach one micro-skill that helps them win

  • Drop a bold opinion that sparks curiosity

  • Use humor or a weird observation that catches them off guard

Email isn’t a campaign. It’s a habit-forming medium.

If they love hearing from you, they’ll love buying from you.

Rapid-Fire Recap: Use This Email Marketing Cheat Code

✅ Tease, don’t tell → Use curiosity to pull them in
✅ One email = one goal → Strip the fluff and guide action
✅ Show up often → Make emails they can’t wait to open

And if you're still stuck wondering what to send?
Start with this question:

“What would I write if I were just emailing a smart friend?”

Then hit send.

Your Next Move:

If your open rates suck → Use curiosity hooks.
If your list feels dead → Simplify and focus on the transformation your reader wants.
If your revenue’s flatlining → Send more, with strong value and strong offers.

You’ve got the cheat code.
Now it’s your move. 💥

Cheers,
The InBoXer Team

What did you think of todays edition?

Login or Subscribe to participate in polls.