7 Rules to Turn Readers Into Buyers

Email marketing is a lot like a game.

And like any game, there are winners and losers.

The winners? They dominate the inbox, drive clicks, and turn simple messages into consistent revenue.

The losers? Their emails go unopened, unread, and ignored.

If you’re tired of losing, it’s time to learn the rules of the email game.

Rule #1: Clarity Wins Every Time

The most important rule of writing emails is simple: Be clear.

If your reader has to think too hard, you’ve already lost.

✅ Use short sentences. They’re easier to read and hit harder.
✅ Write in plain language. Don’t use jargon or try to sound overly clever.
✅ Read your email out loud. If you stumble, so will your reader.

Your email should flow like a conversation. It should “read fast.”
Clarity = attention. Simplicity = action.

Rule #2: Always Play with a Strong Angle

Winning emails are built on ONE big idea.

This big idea is your hook—the thing that grabs your reader and pulls them in. Without it, your email falls flat.

Need help finding your big idea? Try these strategies:

• Tip a Sacred Cow: Challenge conventional wisdom. “What if everything you know about email marketing is wrong?”

• Ask a Startling Question: “Why aren’t your emails making money?”

• Make a Big Claim: “This simple strategy doubled our sales in 30 days.”

• Play to Emotions: Fear, desire, curiosity—tap into what your audience feels.

• Lament and validate their struggle : Validate unspoken beliefs and suspicions

Your angle should be strong enough to stop readers in their tracks. If you can’t sum up your email in one sentence, your angle isn’t sharp enough.

Rule #3: Focus on What’s In It for Them

Your email isn’t about you—it’s about them.

Your readers have one burning question: “What’s in it for me?”

To win their attention, address three key things:

1. The Problem: What pain point are they facing?
   Example: “Your emails aren’t getting opened, and it’s costing you sales.”

2. The Benefit: How does your advice or product solve the problem?
   Example: “Learn how to land in the inbox and boost your open rates by 27%.”

3. The Result: How will their life improve?
   Example: “Turn your email list into a predictable money-making machine.”

Make it impossible for them to ignore.

Rule #4: Tease, Prove, and Sell

Once you have their attention, don’t let it slip away. Winning the email game means keeping readers engaged until the very end. Here’s how:

1. Tease: Build curiosity and make them want to know more.
   Example: “There’s a simple way to fix your email deliverability—and it’s easier than you think.”

2. Prove: Back up your claims with evidence.
   Example: “Our clients increased their click rates by 35% using this strategy.”

3. Sell: Give them a clear call to action.
   Example: “Click here to get the strategy for yourself.”

Emails are short-form copy. Every word has to pull its weight. Tease, prove, and sell—nothing more, nothing less.

Rule #5: Play on Emotion

The best emails don’t just inform—they make readers feel.

Tap into emotions like:

• Fear: “What if your emails are landing in spam right now?”

• Desire: “Imagine doubling your sales in 30 days.”

• Curiosity: “There’s one thing top marketers do that you’re not doing—yet.”

Emotion drives action. The more your email speaks to their feelings, the more likely they are to click.

Rule #6: Be Specific, Not Vague

Generalities don’t sell—specifics do.

❌ “Increase your email performance.”
✅ “Boost your open rates by 27% in 7 days.”

❌ “Write better emails.”
✅ “Use this 3-step formula to craft emails that sell.”

Specifics build trust. They make your email believable. They show your reader that you know exactly what you’re talking about.

Rule #7: Always End with a Strong Call to Action

The goal of your email isn’t just to get read—it’s to get clicked.

Your reader should know exactly what to do next.
👉 “Download this free checklist now.”
👉 “Click here to learn the strategy for yourself.”
👉 “Join the InBoXer newsletter today.”

Make your call to action clear, direct, and action-oriented.

Master the Rules, Win the Game

Email marketing isn’t about luck—it’s about strategy. If you follow these rules, you’ll win every time:

• Write with clarity and simplicity.

• Build your email around one big idea.

• Focus on the reader’s needs and desires.

• Tease, prove, and sell with emotion and specificity.

• End with a strong call to action.

Your email list is already a goldmine.

👉 Subscribe to InBoXr now and learn how to dominate the inbox.

Don’t let your emails get ignored. Follow the rules. Win the game.