The Greatest Email Writing Secret (You’re Not Using)

If writing emails feels like pulling teeth, you’re not alone.

Most people overcomplicate it. They stare at a blank screen, trying to summon the perfect words, hoping to sound persuasive.

But top email marketers? They don’t start from scratch.

They take a shortcut.

The greatest email writing secret in the world:

👉 Steal from the funnel.

That’s right—your best email ideas are already waiting for you inside your sales page, webinar, or VSL. The most persuasive, and emotionally charged elements of your funnel can be repurposed into emails.

Instead of reinventing the wheel, pull the most compelling pieces and turn them into email gold. Here’s what to look for:

✅ Unique proof – What’s the most undeniable, head-turning proof that this works? A shocking stat? A wild case study? A before-and-after transformation? Proof sells. Use it.

✅ Unique mechanism – What makes this product work? Why does it get results when everything else fails? Frame it as a “secret,” “breakthrough,” or “weird discovery.” Make them feel like they’re getting insider knowledge.

✅ Urgency triggers – What’s the reason to act NOW? Limited-time discounts, low stock, upcoming price increases—urgency forces action. No urgency? “Manufacture” one (without being fake).

✅ Shock & awe – What’s the most surprising, controversial, or emotionally charged angle you can highlight? The kind of thing that makes people stop scrolling and pay attention? That’s your hook.

The Best Part? One Funnel = Multiple Emails

Each of these elements can stand alone as an individual killer email. Instead of struggling to “come up with something,” you can extract and expand.

💡 One email focused on proof. 
💡 One email unveiling the “unique” mechanism. 
💡 One email cranking up urgency. 
💡 One email designed to shock, surprise, or challenge beliefs.

You don’t need to be a creative genius—just a strategic borrower.

This works whether you’re selling your own product or promoting someone else’s.

Try it, and let me know how it goes.

Cheers
The InBoXer Team