The Email Double Tap: Do This To Sell More

In partnership with

You know this already!

Most of your audience never even opens your emails.

Not because they don’t care, but because they’re overwhelmed with information. And if they don’t see your email, they certainly won’t take action.

But here’s the good news: there’s a simple way to stay in front of your audience without annoying them.

It’s a small tweak that makes a massive difference in your sales. Let’s dive in.

The portfolio that's automatically up to date with your work.

• Authory saves you hours with a portfolio that's always up to date.

• Get backups of all your articles.

• Be ready to impress potential clients and employers, anytime.

Get your free portfolio today

The Biggest Email Marketing Myth (And How It’s Costing You Sales)

Many business owners believe that sending an email once is enough. But the reality?

Your audience is drowning in emails.

They check their inbox while multitasking, and even the most well-crafted message can slip through the cracks.

Some get distracted, some delete it without realizing, and others plan to come back later—but never do.

That’s why assuming that “one and done” works is a recipe for lost sales.

The Visibility Problem

Email open rates hover around 30-40%, which means most of your list never even sees your message.

And even those who do? They might intend to come back later but forget.

People don’t always ignore your emails on purpose. They might be in the middle of something when they see it. They might even be interested, but by the time they remember, your email is buried under dozens of others.

So what’s the fix? Simple: send your offer again.

The Smart Way to Resend Emails

If you’re worried about annoying your list, don’t be. Done right, resending emails actually helps your subscribers—because the truth is, most of them missed it the first time.

Here’s how to make it work:

1. Change the subject line – Try curiosity-driven lines like “You might have missed this” or “Quick reminder.”

2. Tweak the intro – Refresh the opening line while keeping the core message the same.

3. Add a reason why – Give them a new reason to pay attention. Limited time? New testimonial? Highlight it!

4. Keep the CTA simple – Make it easy for them to click and act immediately.

Another trick? Use different angles. If your first email focused on benefits, your next could highlight social proof or a time-sensitive element.

For example:

• First email: “How [Your Offer] Can Help You Achieve [Desired Result]”

• Second email: “See Why Hundreds of People Swear By [Your Offer]”

• Third email: “Last Chance: Don’t Miss Out on [Your Offer]”

This keeps your audience engaged without sounding repetitive.

Why This Works (And Why It’s Non-Negotiable)

Big brands do this all the time, because it works. Think about how often you see ads for the same product multiple times before you act. Email works the same way.

And remember: your best customers will appreciate the extra nudge. They signed up for a reason. They want what you have. Your job is simply to make sure they see it.

The Fear of Over-Sending

Many business owners worry about “emailing too much.” But unless your audience is actively unsubscribing in large numbers, you’re probably not emailing enough.

Here’s a rule of thumb: if you’re confident in your offer and you know it helps people, then your job is to get it in front of them. One email is not enough.

How Often Should You Resend?

A good rule of thumb:

• Send an initial offer email.

• Resend the next day with a new subject line and slight tweak.

• A few days later, send another version with a fresh angle.

• On the last day, send a final reminder with urgency.

The bottom line? The more visibility you get, the better your results.

So next time you send an offer, don’t stop at one email.

Send it again. And again.

Because if they don’t see it, they can’t buy.

Cheers
The InBoXer Team

Want More Email Marketing Insights?

We’re all about helping you turn emails into revenue. Stay tuned for our next edition, where we’ll share another powerful strategy to boost your engagement and sales. In the meantime, test this strategy and watch your conversions climb!