Stop Being So "Nice"... You’re Losing Sales.

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They told you not to sell too often. That it’s annoying. That it’ll hurt your brand.

But what if they were dead wrong?

For years, the dominant advice in email marketing has been: “Give, give, give... then maybe ask.” 

The fear?

That selling too often makes you look desperate, spammy, or salesy. That your list will rebel.

But here’s the thing…

You’re showing up. Writing value-packed emails. Educating. Entertaining.
But every time you drop a pitch, it’s like you’re apologizing for it.

And while you’re busy tiptoeing around your CTA, others are selling daily and cashing in.

Let’s break it down

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Here’s the Problem with “Not Selling”

You’ve been conditioned to believe that selling equals selfishness.
That making an offer is somehow taking, not giving.
So you ration your pitches like they’re toxic.

But here’s the truth:

The problem isn’t frequency.
It’s friction.
Bad framing. Weak transitions. No story. No value.

So let’s challenge that tired old belief.
Because the top email marketers?
They don’t sell less.
They sell better, and more often.

Think:
🔥 Ben Settle – daily emails, zero apologies
🔥 Laura Belgray – stories + seamless soft sells
🔥 Ramit Sethi – value-packed and pitch-heavy
🔥 Even Seth Godin – sells ideas and status in every word

They’re proof: when it’s done right, selling is serving.

Here’s how to sell in every email, without turning into the person your audience dreads hearing from:

The Magic Email Blend: Educate + Pitch = Value

Use this 3-part value selling structure to pitch without pressure:

1. Story + Lesson + Offer

Hook with an emotion-rich narrative (The Hooked Opener tactic from Lou Larsen).
Deliver insight.
Then naturally extend the offer as the next logical step.

Example:

2. Myth + Truth + Solution

Bust a common belief. (Use the Agreement Bucket to get nods).
Offer your unique insight.
Position your product as the obvious fix.

Example:

3. How-to + Shortcut

Teach a micro-win.
Then offer your product as the fast-track.

Example:

Persuasion Power-Ups

To make every email irresistible, bake in these high-impact persuasion triggers from Lou Larsen:

✅ The Agreement Bucket: Get readers nodding fast.
✅ FAB Formula: Turn product features into must-have benefits.
✅ Identity Molding: Help readers see themselves as buyers.
✅ Contrasting Comparison: Reframe the “I don’t want to be salesy” myth.
✅ Nested Loops: Open curiosity gaps. Tease what’s coming next.
✅ Steering Choice: Frame your offer as the best (and most obvious) path.

5 Killer Openers to Kick Off High-Converting Emails

From Todd Brown’s Gripping Email Openers Swipe File, here are 5 styles you can swipe today:

1. Lead with a Character

2. Jump Into the Action

3. Use a Superlative

4. Ask a Provocative Question

5. Be Shocking

The Wrap-Up: Normalize the Ask

Selling daily isn’t aggressive.
It’s consistent.
And consistency builds trust. Familiarity. Momentum.

Every email is a chance to show up, serve, and sell.
So stop apologizing for your offer.

Start owning it.

Because the more you pitch (with purpose),
the more impact, and income, you’ll create.

Cheers
The InBoXer Team