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If You're Failing, This Is Why

February 19, 2025

In partnership with

Why does it feel like no matter how hard you try, you’re still spinning your wheels?

You’ve put in the effort. You’ve followed the advice. You’ve played by the rules.

But instead of momentum, you’re met with resistance. Instead of results, you’re left questioning everything.

You see others breaking through—scaling their businesses, hitting their goals, living the success you crave.

Meanwhile, you’re stuck, watching from the sidelines, wondering:

“What am I missing?”

Some hidden advantage? A secret formula? A shortcut only the ‘insiders’ know?

Let me be brutally honest with you:

You’ve been set up to fail.

Not because you lack talent.
Not because you aren’t working hard enough.
Not because success isn’t meant for you.

But because the system was never built for you to win.

You’ve been fed outdated tactics, one-size-fits-all strategies, and advice that was designed to keep you running in circles—believing that if you just work harder, it will all click.

And the worst part?

They made you think it was your fault.

That YOU were the problem. That YOU weren’t smart enough, disciplined enough, or “cut out” for success.

But that’s a lie.

And once you see the game for what it is, everything changes.

Now, here’s where it gets interesting...

OK, Time Out!

See what I just did?

I didn’t just throw information at you. I was trying to make you feel something.

I meant to tap into the frustrations you already have. The quiet doubts that creep in when things don’t go your way.

I mirrored your struggles back to you, showing you that I get it. And in doing so, I built trust.

Because people don’t take action based on logic alone. They act when they feel understood. When they believe someone finally “gets” what they’re going through.

Use this exact strategy in your own messaging to create deeper connections, increase engagement, and drive real action…

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How This Works (And Why It’s So Effective)

Most people think persuasion is about presenting the best facts, the strongest benefits, or the most compelling features.

But the truth?

Logic makes people think. Emotion makes them act.

Your audience isn’t struggling because they lack information. They’re struggling because they don’t feel seen, heard, or validated. They’ve been told their failures are personal shortcomings when, in reality, they’ve been following broken advice.

By acknowledging their frustration and shifting the blame away from them, you do three things:

  • You rebuild their confidence. Instead of questioning their abilities, they start seeing that their lack of progress isn’t a personal failure, it’s a fixable problem.

  • You establish deep credibility. When people feel truly understood, they see you as someone who gets them—not just another voice offering generic advice.

  • You ignite action. Once they realize the real issue isn’t them, they become eager to explore new solutions—making them far more open to what you have to offer.

How To Apply This In Your Messaging

If you want to create powerful, action-driven messaging, follow this formula:

Validate their struggle. Show them you understand what they’re going through. Use their exact language to describe their frustration.

Expose the real problem. Help them see that it’s not them—it’s the strategy, the system, or the outdated advice they’ve been given, etc.

Position yourself as the solution. Now that they know the real problem, show them the way forward—and why your solution is different.

The Big Shift

When you use this approach, everything changes.

Instead of pushing, persuading, or “selling,” you become the person they trust to guide them forward.

And when people trust you, they buy from you. They follow you. They act.

So, now it’s your turn:

Will you keep talking at your audience?

Or will you tap into what they’re really feeling—so they finally listen, trust, and take action?

If you’re ready to see this strategy in action (and start applying it to your own messaging), click here.

Let’s turn frustration into momentum—starting now.

From The Swipe: Steal These Subject Lines

  1. How [some factor] destroys [some good result]... 
    Example: How your fear destroys your marriage...

  2. You could be the next [type of] success story... 
    Example: You could be the next weight-loss success story...

  3. Check out these astonishing [type of] results! 
    Example: Check out these astonishing Facebook ad results!

Cheers
The InBoXer Team