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Most emails die the moment the reader glances at the first sentence.

Why?
Because they start flat.
They feel predictable.
And they make the reader work to stay interested.

Good luck making a sale that way.

If you want emails that pull people in, turn curiosity into obsession, and convert like crazy, you need more than "decent copy."
You need to weaponize psychological triggers.

Below are 7 proven tactics you can start using today.

Let’s break it down

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Here are 7 Irresistible Email Triggers You Must Use:

1. Weird Openers: Interrupt the Reader’s Pattern

✅ People ignore what feels "normal."
✅ They cannot ignore something odd, jarring, or unexpected.

Example:

(Hint: This is the "Teaching Parable" and "Weird Opener" tactic combined.)

👉 Use it: Start your next email with a strange fact, mini-story, or unexpected scene.

2. FAB Statements: Sell Benefits, Not Features

✅ Facts don’t sell. Benefits do.

Example FAB format:

👉 Use it:
Always connect what it is → what it does → why it matters to the reader.

3. Open Loops: Build Anticipation You Can’t Escape

✅ Humans hate unresolved tension.
✅ Start a loop, but don’t close it immediately.

Example:

👉 Use it:
Create an itch in the reader’s mind, and force them to keep reading to scratch it.

4. Intrigue-Driven Questions: Make Curiosity Irresistible

✅ Questions pull the reader into active thinking.
✅ Best when they hint at hidden payoffs.

Example:

👉 Use it:
Lead with a benefit-driven question, then answer it inside the body.

5. Steering Choices: Nudge Readers the Right Way

✅ People like to feel they’re making a "free" choice, even when you steer them.

Example:

👉 Use it:
Frame choices so your offer is the obvious smart decision.

6. Identity Molding: Help Readers See a Better Version of Themselves

✅ People buy to become who they want to be.

Example:

👉 Use it:
Subtly paint your reader as the type of person who already belongs.

7. Buried Commands: Make Calls-to-Action Feel Natural

✅ Soft, casual commands outperform bossy ones.

Example:

👉 Use it:
Slide your CTA into the flow, as a natural next step.

The Wrap-Up:

If you want higher opens, more clicks, and way more sales, don't "try harder."

Trigger deeper.

Craft emails that:

• Grab attention like a car crash.

• Pull the reader into a story they have to finish.

• Make taking action feel like their own brilliant idea.

The psychology is simple.
The execution is subtle.
The rewards are massive.

And once you master these triggers…
your emails won't just be "read."
They'll be remembered.

Cheers
The InBoXer Team