Are You Wasting Your Email List?

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You built the list. Now what?

Leads are trickling in. People are subscribing. That’s progress.

But…subscribers don’t pay the bills. Customers do.

And here’s the hard truth most business owners don’t want to hear:

Most founders treat their list like an announcement board. New blog post here. Discount code there. “Hope they buy.”

But hope?
Hope is not a strategy.
Hope doesn’t convert.

What does work is crafting emails designed to do one thing: sell.

Without sleaze. Without gimmicks. Without burning your list.

Ready to make the shift from inbox filler to inbox killer? Here are five tactical steps to write emails that actually drive revenue, without sounding like a desperate marketer.

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1. Get Out of Your Head, and Into Theirs

Your product doesn’t matter.
Your features don’t matter.
Your brand story doesn’t matter.

Unless it directly connects to what your customer wants and fears.

You must dig into what they’re thinking before they open your email:

• What are they worried about?

• What result are they chasing?

• What’s stopped them from fixing it before?

• What would make them trust you now?

Speak their language. Address what matters to them, not what you wish they cared about.

🛠️ Try This: Do a 30-minute deep dive on Reddit, YouTube comments, Amazon reviews, or Facebook groups. Write down the actual words your ideal customer uses when venting or dreaming.

2. Focus on ONE

Every email needs one clear purpose.

Not three. Not five. One.

Confused readers don’t click. They delete.

Choose one core outcome, buy, book, download, reply, and build your entire message around that. Cut anything that doesn’t support that action.

🛠️ Try This: Before writing your next email, answer:
“What do I want the reader to do right now?”
Then make every line earn its place toward that goal.

3. Make the Reader the Hero (Not the Product)

People don’t want products.
They want outcomes.
They want solutions.
They want to feel different on the other side of clicking that button.

Don’t just explain what your offer does. Show them what it means for their life.

Use the FAB formula (Feature → Advantage → Benefit):

Example (structure only):
“Our software automates your invoices → so you don’t have to do them manually → which means you’ll get paid faster without lifting a finger.”

🛠️ Try This: Take your top 3 features and turn each into a FAB statement. Then test them in your email copy and see what gets the most clicks.

4. Use Persuasion, The Ethical Kind

Good email sells through trust, not tricks.

Here’s how to ethically increase conversions:

• Social Proof: “Join 2,300+ business owners who use this daily.”

• Urgency: “Offer ends Friday at midnight, no extensions.”

• Objection Handling: “Worried it’s too complicated? You’ll be up and running in under 10 minutes.”

• Authority: “Created by the team behind [credible result or company].”

When you address what the reader is thinking before they say it, your credibility multiplies.

🛠️ Try This: Create an “objection stack”, list the top 3 reasons someone wouldn’t buy. Now counter each one in your email with proof, reassurance, or a reframing.

5. CTAs: Make the Click a No-Brainer

Here’s the bottom line:

The main goal of you Call-to-Action is to “sell the click”.

Here’s what works:

• Clear, strong verbs (“Get Started,” “Claim My Spot,” “Grab the Templates”)

• Benefit-backed phrases (“Download the Free Profit Planner”)

• Placement that stands out (buttons, bolded links, visual hierarchy)

In longer emails, repeat your CTA mid-message and again at the end. Don’t assume they’ll scroll back up.

Try This: Look at your last 3 emails. Were your CTAs clear, visible, and benefit-driven? Rewrite one and test it. You’ll be surprised how much better it performs.

Your List Is a Sales Machine, If You Treat It Like One

It’s not about hacks. It’s about intention.

If you write with clarity, if you speak to real pain, if you guide your reader step-by-step from friction to transformation…
they will buy.
They will click.
They will come back for more.

But if you treat email like a checkbox on your marketing calendar, you’ll keep getting what you’ve always gotten:

Silence.

Instead, write like every email has a job to do. Because it does.

P.S. Hey there quick favor, if we cooked up a new email marketing resource, tool, or service…
Which of these would you be most excited about?

Just click one below.
Thanks in advance