AI Won’t Kill Your Business, But This Will

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AI is moving at lightning speed. It doesn’t hesitate. It doesn’t second-guess itself. It just executes.

However it’s not AI that’s going to kill your business, it’s your own hesitation.

Today, we’re tackling the biggest mistake entrepreneurs make: building an email list… and then letting it collect dust.

If you’re guilty of this, don’t worry, you’re not alone.

But by the end of this edition, you’ll know exactly why waiting is costing you money and how to turn things around.

Let’s dive in.

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AI Isn’t Your Biggest Problem… Yet

AI isn’t coming to take your job. It’s not plotting against you. At least not yet

But your inaction? That’s a real problem.

You built an email list. Awesome! That means real people want to hear from you.

But what do most people do? Nothing.

Usually, for one of two reasons:

ONE: “I don’t want to bother people.”
If that’s you, STOP and read our last edition about why you shouldn’t fear unsubscribes. [Click here]

OR

TWO: “I don’t know what to say.”
This stops a lot of people. They overthink, freeze, and let their email list go cold.

But here’s the truth…you already have plenty to say!

10 Easy Ways to Never Run Out of Ideas

1. Answer common questions: People ask you questions all the time—use them!
Example: “3 Super Easy Ways to Make Exercise a Habit.”

2. Talk about big news: If something major happens in your industry, share your thoughts.
Example: “Google Just Changed the Game—Here’s What You Need to Know.”

3. Share success stories: People love seeing real results. Show how your product or service helps.
Example: “How [Customer Name] Made $2,500 in 30 Days with Our Tool.”

4. Show your process: What you do every day is interesting! Share behind-the-scenes moments.
Example: “Watch Me Write a $50K Email in Real Time.”

5. Bust myths: There’s a lot of bad info out there. Correct it!
Example: “No, Carbs Won’t Make You Fat—Here’s the Truth.”

6. Use old content: Turn old blog posts or social media posts into emails.
Example: “5 Pricing Mistakes You’re Probably Making.”

7. Say something surprising: Challenge what people believe—it grabs attention!
Example: “Hustle Culture is Ruining Your Business—Here’s Why.”

8. Tell a personal story: People love real-life experiences.
Example: “I Almost Lost a $100K Deal—Here’s What Saved Me.”

9. Give advice to your past self: Think about what you wish you knew years ago.
Example: “If I Had to Start Over, I’d Do These 3 Things Differently.”

10. Create a simple challenge: People like step-by-step instructions.
Example: “5-Day Focus Challenge” and sends daily tips.

The hardest part isn’t finding ideas, it’s realizing you already have them.

Every day, you see, hear, and experience things that your audience would love to learn from.

So Now, go send that email!

From the Swipe File - Steal These Subject Lines

1.  The silent killer that’s [giving bad results]
   Example: The silent killer that’s attacking your heart...
    

2.  Let’s [get some benefit] together...
   Example: Let’s write your first novel together...
    

3. A freaky way to [get some benefit]...
   Example: A freaky way to get top Google rankings...

Cheers
The InBoXer Team