A-list marketers use this shortcut to turn emails into sales

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What if I told you the hardest part of writing emails… is completely optional?

That staring contest with a blank page?
The hours spent trying to “sound clever”?
The myth that great email copy requires some divine spark of genius?

Yeah, none of that’s real.

Because the marketers pulling in the biggest email paydays?
They don’t start from zero. They start with an advantage.

A shortcut that’s right under your nose.
One that’s been sitting in your funnel this whole time.

Let me show you what they’re doing, and how you can start using it today.

Let’s break it down…

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The Greatest Email Writing Secret (You’re Not Using)

If writing emails feels like pulling teeth, you’re not alone.

In fact, MOST entrepreneurs have been taught to do it the hard way.

1. Open a blank document,

2. Come up with a hook, a big idea or an angle

3. Try to tie the hook it to your product or service

4. Watch the sales roll in

The truth? The best email marketers in the game rarely, if ever, start from scratch.

They don’t rely on muses, mood lighting, or deep soul-searching to crank out persuasive messages.

Instead, they “steal”… they borrow…they model

And it’s not random borrowing. It’s strategic. Efficient. Ruthlessly effective.

They “steal” from the main sales copy.

That’s right, your best email ideas aren’t floating around in the ether.

They’re already built into your sales page, webinar, or VSL. Right there, in bold copy and polished bullets, lies everything you need.

What to look for:

1. Unique Proof

What’s the single most jaw-dropping stat or case study that proves your offer works?

If your VSL talks about how a 53-year-old dad lost 40 pounds in 60 days without setting foot in a gym… guess what?

That’s not just a testimonial. That’s an email.

Proof is persuasive because it gives your reader what they crave: certainty. It lowers resistance, fuels desire, and slices through skepticism like a hot knife.

Pull it out. Blow it up. Make that the centerpiece of one email.

2. Unique Mechanism

There’s always a “why it works” buried inside your funnel.

Maybe it’s a specific enzyme. Maybe it’s a 3-step framework. Maybe it’s a “weird little trick” that only insiders know.

Whatever your product’s engine is, that’s your secret sauce. And framing it as an individual email, you can tease it like forbidden(secret) knowledge.

Because when you position something as new, exclusive, or against-the-grain… you trigger curiosity. You make readers need to know more.

Frame it as:

• “Why this method works when everything else fails”

• “The little-known tweak that unlocks breakthrough results”

• “The secret no one told you (until now)”

Turn that insight into a standalone email, and you’ll have people begging for the next line.

3. Urgency Triggers

Ever notice how your funnel has built-in pressure?

Deadlines. Limited spots. Expiring bonuses. Inventory warnings.

All of these urgency signals create momentum, because people need a reason to act now. Without it, even the most persuasive offer stalls out.

Here’s what smart emailers do: they don’t wait until the last day to push urgency. They drip it in from the start.

One email might talk about limited spots. The next might forecast a price hike. Another might tease that a key bonus is about to disappear.

The point? Urgency should be a multi-email strategy, not a one-day fire alarm.

4. Shock & Awe

Want to know what really gets clicks?

Controversy. Surprise. Emotion.

Inside your funnel, there’s often one line or stat or story that makes people go, “Wait, what?!”

That’s your hook.

If your sales page casually mentions that your method is banned in six countries… don’t bury that. Make it the headline. Let it punch people in the face (in the best way possible).

Example email angle:

You’re not writing new content, you’re mining gold that’s already there. All you're doing is repackaging it to meet your audience where they are: in their inbox, skimming for reasons to care.

The Shortcut No One Talks About

Here's the magic in all of this:

One funnel = dozens of emails.

Each proof point? One email. Each urgency trigger? Another email. Each mechanism? Hook? Bonus? FAQ? Objection? Boom. More emails.

You don’t need 100 ideas. You need one funnel and a shovel.

This strategic borrowing is how pros stay prolific without burning out or blank-screen panic.

The best part? It works whether you're:

• Selling your own product

• Promoting an affiliate offer

• Running client campaigns

You don’t need to invent. You just need to extract and expand.

Try This This Week

Pull up your latest sales page. Start highlighting:

• Big claims

• Bold promises

• Little-known mechanisms

• Case studies

• Time-sensitive elements

Each one is the seed of an email. Turn them into a 4-part sequence. Watch what happens.

And if you want help turning your funnel into a high-converting email machine?

Let’s talk. Because this is the shortcut you’ve been waiting for

Cheers
The InBoXer Team